With a brand refresh aimed to re-position the brand as cleaner and smarter the logo icon and word-mark were redesigned
Variations explained in Brand Style Guide
Founder Business card designed with a subtle tweak verses the others. Template provided for easy addition of future employees
Scift
Logo Redesign | Brand Style Guide | Business Card
The first gift registry brand in India that aims to revolutionize and ​economize the way people gift and receive gifts.
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As the 'new smart way to gift', targeted towards young, savvy mothers the brand wanted to appear cutting edge, practical and hassle-free, but it still wanted to retain the warmth associated with gifting.
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The custom type uses sharp but rounded terminals. The dot of the 'i' derives its shape from the logo icon.