The logo balances an outer, strictly geometric shape, with organic shapes on the inside of the letterforms
The leaf, the heart and the wheel are central to core brand values
The logo morphs between the word-mark, the circles, and the icons
Satisfaction + Busy-ness + Caring + Environment
Bicycle Stands for e:co rides, a bike-sharing extension of the brand
Mini-van wraps for e:co pods, group sharing rides for busy routes
e:co
Brand Narrative Development | Logo Design | Collateral Design
A ride sharing service that enables passengers to do their bit for the environment while they go about their daily lives.
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The leaf, the heart and the wheel are representative of the core brand values, and form the 3 signature icons for the brand.
Graphic animation will allow morphing of the symbols to the circles to the logo type.